Here’s Smart Social Media Management

Saw this today and was really pleased to see a company the size of Home Depot working hard to manage their Twitter account.

The Home Depot twitter account is self described as “Hey, this is Kelly and Blake on our social media team, joined by Jon and team from @HomeDepot_Care. Tell us about the project you’re working on!”  A look thru the account appears that 99% of the content are today’s sales and suggestions on home improvement projects.

But today, faced with a satirical tweet from the very funny, usually ‘offensive’ comedian and Mitt Romney nemesis Rob Delaney (@robdelaney), Home Depot replied with a swift backhand serve that deserves to be applauded.

 

 

 

 

 

 

 

Nine times out of ten, a company flat out ignores the original post… But not only did they reply, they did so with a big dose of humor and were rewarded for it with Rob’s retweet to his 543,000+ followers.  (side note, in comparison, Home Depot has 89,200 followers)

By the way, I’m a big fan of Rob and his twitter account.  If you’re not following it, you should, albeit with the warning he can be a bit of a potty mouth.