Yesterday the NY Times wrote a piece about Google’s long rumored project normally known as “Google Glasses”. The once secret initiative is called Project Glass and is about as Jetsons a gizmo gets in 2012.
As you can see in the video below, Google wants to make glasses, or a headpiece you wear displaying interactive information right onto the wearer’s line of sight. It’s kinda like any alien movie when you see the creatures POV. Maps, contact info, texting, web surfing and pretty much everything else is there for the wearer to access. All very exciting and hard to believe that people might actually have this tech in the coming years. When you think about the idea of having this technology this soon, imagine what it will be like in 20 years. Contact lenses? Brain implants? Who knows.
What we do know is that Google isn’t doing this simply for the welfare of mankind or to sell eyewear.
Google wants to know even more about you than they already do, and this contraption may very well do that – to the extreme.
Google is only in the personal data business. Everything Google creates is done so with the intention of allowing them to gather as much specific data about you and your habits so they can crunch it into everyone else’s data and sell it as “behavior targeting”. Google’s ability to serve you ads specific to you, your location and lifestyle (same as Facebook) is how they make their billions.
So, if Google could actually track, not just what your surfing, but exactly what you’re looking at? Well, that is a whole new frontier.
It is a trade off. The services Google provides are worthy tools to everyone’s daily life, and Google Glasses look like something – properly designed and implemented – would continue that trend. But Google will know where you are, what products you’re looking at, who you’re talking to, what routes you take, what you’re talking about and pretty much everything else that goes on in your day. Remember that.
All of that being said, the idea of Project Glass fascinates me. I’d be in line day one to own them (assuming 1st gen glasses are close to what’s in the video).