Netflix Kills of Qwikster Before It Launches

Losing subscribers left and right, and stock shares dropping, Netflix has reversed course and killed off Qwikster even before it started.  The attempt to spin off the DVD-by-mail part of their business probably was a good idea in the long term, but that along with a significant price hike probably wasn’t the best way to go about it.

For now it looks like the price hike will remain, but the two services will continue to be found under the same brand.

From the Netflix blog:

This means no change: one website, one account, one password… in other words, no Qwikster.  While the July price change was necessary, we are now done with price changes.